Morocco is taking part for the third consecutive year in the Outbound Travel Market (OTM) trade show, one of the largest outbound tourism events in India and across Asia, whose 2026 edition opened Thursday in Mumbai.
The event was inaugurated in the presence of Morocco’s Ambassador to New Delhi, Mohamed Maliki, and brings together more than 2,100 exhibitors representing over 60 countries. Organizers expect the fair to attract more than 50,000 trade visitors, offering participating destinations direct access to the rapidly expanding Indian outbound travel market, considered among the most dynamic worldwide.
On this occasion, the Moroccan National Tourist Office (ONMT) installed a 200-square-meter immersive stand designed to highlight the diversity of Morocco’s tourism offerings and the authenticity of the Moroccan travel experience. The Kingdom’s pavilion showcases elements of Moroccan heritage, culture, and craftsmanship, with the aim of attracting Indian travel professionals and tour operators.
Nine Moroccan incoming travel agencies are also participating in the exhibition, using the platform to strengthen Morocco’s visibility as a destination, build new partnerships, and encourage additional tourist flows from India and other Asian markets.
Morocco’s presence at OTM 2026, which runs until Saturday, comes amid sustained growth in Indian tourism to the Kingdom. Tourist arrivals from India rose by 31 percent in 2025 compared to 2024, and by 224 percent compared to 2019 levels, reflecting increasing interest among Indian travelers in Morocco as a destination.
Through its participation in the Mumbai event, Morocco aims to consolidate its position as a preferred destination for the Indian market, in line with ONMT’s strategy to diversify source markets and support the continued growth of international tourism to the Kingdom.
Industry data indicates that Indian travelers spent an estimated $31.7 billion abroad in 2024, with projections pointing to between 80 and 90 million outbound trips annually, positioning India as the leading source market in the Asia-Pacific region.
