Over the past two decades, Morocco’s agricultural sector has undergone a remarkable transformation, evolving from a modest regional supplier into a rising agri-power in the Mediterranean basin. This success stems from a strategy focused on diversifying production and prioritizing high value-added crops such as avocados, berries, and tomatoes.
According to data published by the Italian agribusiness platform Italiafruit News, Morocco’s fruit and vegetable exports increased by 120% in volume between 2005 and 2023, while their total value grew fivefold over the same period.
The report noted that Morocco’s overall agricultural production rose by 25%, driven by a shift toward high-quality, export-oriented products and consistent supply chains—factors that have strengthened the “Made in Morocco” brand in European and global markets.
In the fruit segment, total production climbed 33% over the past twenty years, propelled by a 786% rise in avocado output, 147% in apples, 126% in dates, and 108% in berries. The report described red fruits and avocados as the symbols of Morocco’s “green revolution,” with avocado exports surpassing 100,000 tons in the 2024–2025 season—outpacing Spain in production—mostly destined for France and Spain.
Vegetable exports also posted impressive growth, expanding 240% in recent years. Tomatoes remain Morocco’s top export crop, exceeding 600,000 tons, or nearly half of all vegetable exports, with an estimated export value approaching €1 billion. Clementines and mandarins followed with around €350 million, while berries and avocados combined generated over €730 million, underscoring the shift toward high-profit crops.
The report also highlighted domestic factors shaping this growth, noting that Morocco’s population rose from 28 million to 38 million over the last two decades, fueling increased local demand for fruits and vegetables, including new consumer favorites such as avocado, pineapple, and mango—a sign of changing dietary and cultural habits.
Overall, Morocco’s fruit and vegetable export value reached €3.7 billion in 2024, compared to €625 million in 2005, a surge of nearly 500%. France and Spain remain the main destinations, accounting for 46% of exports, followed by the United Kingdom and the Netherlands with 29%.
The report concluded that in just twenty years, Morocco has become one of the most dynamic and competitive agricultural hubs in the Mediterranean, thanks to a dual strategy combining specialization in high-value crops and maintaining a competitive edge based on quality and price—cementing its role as a key partner for European markets in ensuring food security.
