The “Made in Morocco” label is ushering in a new stage for the national economy, offering a significant opportunity to boost the presence and competitiveness of Moroccan products on international markets, affirmed Abdelmounim El Eulj, President of the National Federation of Agri-Food (FENAGRI), on Wednesday in Casablanca during the 1st edition of Agro Export Day 2025.
Organized under the theme “Made in Morocco, Desired Worldwide: Exporting Moroccan Agri-Food Quality,” the event provided a platform for El Eulj to underscore the growing role of the label in reinforcing Morocco’s economic positioning. He emphasized its continental relevance, calling for the “Made in Morocco” designation to evolve into a symbol of African partnership, cooperation, and shared growth.
El Eulj highlighted the strategic importance the Kingdom places on developing agri-food exports, describing the sector as a cornerstone of sustainable economic advancement. It contributes directly to food sovereignty, industrialization efforts, the creation of qualified employment, and the broader international visibility of Morocco.
The FENAGRI President also noted the ongoing restructuring of global value chains, driven by rising expectations in sustainability, traceability, and geographic differentiation. Morocco, he stressed, is well-equipped to emerge as a reference point for quality and excellence in agri-food production. He called on operators to uphold strong commitments to competitiveness, sustainability, and integration into regional and global value chains.
For his part, Hicham Zaki, Director General of the Moroccan Export Insurance Company (SMAEX), emphasized that the launch of Agro Export Day comes at a highly favorable moment for Moroccan export development. He pointed to a strengthened strategic framework that includes free-trade agreements, state support for exporters, modern trade-facilitation mechanisms, and advances in next-generation logistics.
Exports, Zaki argued, remain Morocco’s most effective tool in navigating a global environment marked by uncertainty, geopolitical fragmentation, and intensified competition. He urged a wider adoption of credit-insurance mechanisms—especially among small and medium-sized enterprises—to secure international transactions.
Zaki further noted that the agri-food sector has become the second-largest area of commitment for SMAEX. Over the past five years, the institution has insured nearly 50 billion dirhams in agricultural and agri-food exports, covering more than 3,500 importers and supporting Moroccan operators across nearly one hundred international markets.
