Chefchaouen, the blue pearl of Morocco, is taking advantage of its popularity on social networks to grow from a once-hidden gem into a popular tourist spot, "among the best in the world," writes British Newspaper "Daily Express".
It's situated high in the Rif Mountains, and looking back on the array of blue buildings that make up its uniformed look, travel bloggers and Instagram users have been snapping away at this quirky place, describes the newspaper under the headline "The beautiful city among best in the world where almost every house is painted blue."
Dubbed a largely rural area, Chefchaouen was once a backpacker's magnet. But now travel reviewers say its popularity is starting to soar with more mainstream tourists, notes the media.
"The stunning blue backdrop, which sweeps down the mountain and through the streets, leaves many keen travellers wanting to fully immerse themselves in its 'heaven' like feel," adds the Daily Express.
Among the blue Medina streets are small, authentic shops which are perfect for a browse. From brightly coloured pottery to rugs and goats cheese, the full authentic experience is to be had among the sea of blue, the publication adds.
The main square, known as Plaza Uta El-Hammam, is home to several restaurants, a large number of shops, the Great Mosque and the Kasbah Museum, says the publication, pointing out that "reviewers who have already ventured to this blue part of the world have raved about its authenticity."