Morocco has ranked among the top three favorite destinations for Spanish tourists traveling abroad in 2025, alongside the United States and Japan, according to Spain’s Europa Press, citing recent data from Holafly, a company specializing in connectivity solutions.
According to the same source, Holafly revealed that a growing number of Spanish tourists are seeking destinations that combine unique experiences with full internet connectivity. Morocco came out at the top of the list alongside Japan and the United States, while China and Mexico rounded out the ranking.
Data from July 2025 released by DE-CIX, as reported by Europa Press, showed that 93% of Spaniards traveling during the summer connect to the internet, with over 55% using mobile data packages, followed by hotel Wi-Fi at 20%, and local SIM cards at 11%. Apps such as WhatsApp, Instagram, and TikTok dominate their digital activities while traveling.
This growing Spanish interest in Morocco comes as the Moroccan tourism sector achieves exceptional performance. The Ministry of Tourism, Handicrafts, and Social and Solidarity Economy announced that tourism revenues reached 54 billion dirhams by the end of June 2025, marking a 9.6% increase compared to the same period in 2024 — an additional 4.7 billion dirhams.
The ministry explained that these results are due to a 19% increase in the number of tourist arrivals, reflecting Morocco’s growing appeal as a global tourist destination, as well as its significant contribution to strengthening the country’s foreign currency reserves and supporting the national economy.
In this regard, Minister of Tourism Fatim-Zahra Ammor stated that “this momentum strengthens our ambition to make Morocco a high value-added tourist destination,” noting that the focus is on investing in tourism-related entertainment to increase visitor spending, extend their stays, and ensure repeat visits.
According to the ministry, this strong performance is also attributed to the implementation of the 2023–2026 roadmap, which focuses on enhancing air connectivity, improving tourism promotion, and diversifying the tourism offering across various regions of the Kingdom. This includes programs such as GO SIYAHA, which aims to develop innovative experiences in cultural tourism, Moroccan gastronomy, leisure e-sports, and digital solutions.
These initiatives also feature a project bank of over 900 ready-to-launch tourism projects across different regions, aiming to transform local assets into marketable tourism products that contribute to improving sector quality and boosting regional economies.
Morocco’s inclusion among the top three most preferred destinations for Spaniards further strengthens its position as a doubly attractive destination — combining geographical proximity and cultural diversity — along with rapid advancements in tourism infrastructure and services, all of which enhance growth prospects for the coming years.
